Effective Date: September 10, 2025
Cookie Usage Overview
GPI uses cookies and similar tracking technologies to provide, protect, and improve our pharmaceutical intelligence platform while analyzing usage patterns and personalizing user experience.
Types of Cookies Used
Essential Cookies
Purpose: Enable core platform functionality, authentication, security, and session management
Duration: Session-based and persistent as required for service delivery
Examples: Login authentication, security tokens, platform navigation, data export processing
Performance Analytics Cookies
Purpose: Monitor platform performance, usage patterns, and feature adoption to improve service delivery
Duration: Typically 12-24 months
Examples: Page load times, feature usage frequency, search query patterns, error tracking
Functional Enhancement Cookies
Purpose: Remember user preferences, customizations, and settings to personalize platform experience
Duration: 6-12 months or until modified by user
Examples: Dashboard configurations, report preferences, alert settings, display options
Marketing and Communication Cookies
Purpose: Track engagement with educational content, webinars, and pharmaceutical industry insights
Duration: 6-12 months
Examples: Content interaction tracking, email campaign effectiveness, event registration follow-up
Third-Party Cookies
Analytics Providers
We use analytics services to understand platform usage and improve pharmaceutical intelligence delivery. These providers may set cookies to track aggregate usage patterns while maintaining user privacy.
Technical Infrastructure
Cloud hosting and content delivery networks may use cookies to optimize platform performance, security, and global accessibility for pharmaceutical professionals.
Integration Partners
API integrations and data connectivity tools may require cookies to maintain secure connections and authenticate data exchanges with client systems.
Cookie Management
Browser Controls
Most web browsers automatically accept cookies but allow users to modify settings to decline cookies or receive notifications when cookies are set. However, disabling certain cookies may impact platform functionality.
Platform Settings
Users can access cookie preferences through platform account settings to control non-essential cookies while maintaining service functionality.
Opt-Out Options
Users may opt out of performance analytics and marketing cookies through platform settings or browser configurations without affecting core pharmaceutical intelligence access.
Data Protection
Security Measures
Cookies are transmitted and stored securely using encryption protocols appropriate for pharmaceutical industry data protection requirements.
Information Collected
Cookies may contain session identifiers, user preferences, and anonymous usage statistics but do not store sensitive personal or business information.
Retention Periods
Cookies are retained only as long as necessary for their intended purpose and are automatically deleted upon expiration or user logout, depending on cookie type.
Mobile Applications
Mobile applications may use similar technologies including device identifiers, local storage, and analytics tools to provide pharmaceutical intelligence services on mobile platforms.
Updates to Cookie Usage
We may update cookie usage to improve platform functionality or comply with regulatory requirements. Material changes will be communicated through platform notifications and updated privacy documentation.
International Considerations
Cookie usage complies with applicable data protection regulations including GDPR, CCPA, and pharmaceutical industry privacy requirements across our global service areas.
Contact Information
For cookie-related questions or to exercise data protection rights:
Email: privacy@globalpharmintelligence.com
Address: GPI Privacy Team, London, England
Platform: Cookie preferences available in account settings
