Who we are

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Unlocking the power of data to enable a healthier future for all

£10m+
client lifetime revenue
143
years of market access experience
129
years of data and analytics experience
173
years of pharma experience
90+
country coverage
250m+
data points
Our core values

Committed to pharmaceutical pricing excellence

Lead with quality

We deliver excellence through rigorous attention to detail and unwavering commitment to high standards. Every analysis, insight, and recommendation reflects our dedication to precision.

Always care

We prioritise empathy, collaboration, and genuine partnership with our clients and colleagues.
By listening actively, we put pharmaceutical companies’ strategic needs first.

Personal accountability

We take full ownership of our work, decisions, and results. Operating with complete transparency and integrity, we create a culture of trust and reliability where pharmaceutical companies can depend on us.

Why us

GPI is a data-first organisation, providing invaluable insights and intelligence to inform your strategy and to help you succeed.

Our advanced data platform, featuring proprietary datasets and advanced analytical tools, delivers fast, cost-effective, and reliable insights.

Excellence and innovation

Founded in 2015 by Preeti Patel, GPI is an industry leader in market access and pricing data and analytics. The company has grown from a start-up team of three to over sixty experts today.

Pharmaceutical companies, clinical research organisations, biotech firms, financial services companies, and professional services or consulting firms from around the world make use of GPI’s data, analytics and human expertise to help them make timely and strategic decisions.

GPI is continually innovating and leveraging the latest technology to ensure the most accurate and incisive insights, underpinned by the latest data.

As an early adopter of AI technology, we continue to invest in AI-led solutions to help make our clients’ decision-making easier, and accelerate their success and growth.

Our history

Here's how we got started

2016

The beginning

Founded by Preeti Patel as a small team of three, with headquarters in London and development team in Mumbai, focused on sustainable pricing and access strategies for pharmaceutical commercialisation.

2021

Pulse 2.0 launch & London HQ expansion

Launched GPI Pulse™ 2.0, our award-winning dynamic analytics platform that won “Most Innovative Pricing & Market Access Analytics Platform” in the Global Health Pharma Awards, and relocated London headquarters to larger premises to support continued growth and enhanced client services.

2023

AI innovation

Enhanced our platform with advanced AI capabilities and predictive analytics, positioning GPI at the forefront of pharmaceutical pricing technology and decision-making tools.

2025

Global leadership

Established as global pharmaceutical pricing specialists with 70+ team members across London and Mumbai, serving major pharmaceutical companies with curated data, technology enabled solutions and specialist pricing and market access expertise, GPI continues to grow, innovate and enable major pharma clients to scale with purpose. 

Global recognition

Awards and recognition

We are recognised globally, and renowned for
our award-winning platform.

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Updated CR


Transform weeks of manual research into hours of strategic analysis with platform-powered treatment landscape intelligence for superior feasibility assessments.

The 5-step clinical trial feasibility intelligence framework

Navigating USA pharmaceutical pricing - PDF

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Let’s connect

Connect with our experts for a free consultation and tailored solutions.

Call us on +44 (0) 203 369 0039 or fill out our form, and we’ll contact you within one business day.